Samsung has become the number one brand according to a recent report Asia-Pacific Campaign 2012 Asia's Top 1000 Brands, the largest and most influential survey on brands that are rated by consumers in the region.
Another brand that appears in the top 5 of each is Apple, Sony, Nestle, and Panasonic. Apple and Nestle are new entries this year coming into the top five, moving up significantly - one each in the order of four and five - in their ranks.
"Samsung is sweeping the top positions can be associated with their brand's dedication to innovation in a variety of consumer electronics products," said Jolene Otremba, Editor Reports on the Campaign Asia-Pacific. "Make them focus on marketing and advertising with high visibility, as well as its commitment to develop their brand presence in the market both new and mature has helped to give impetus to the brand."